Police Social Media Boot Camp Blog Section
Importance of Police Social Media Marketing Programs
Importance of Social Media Police Marketing Programs Most businesses and organizations need to engage in some type of marketing and police departments are no different. A simple Police Social Media program with 2-3 posts or Tweets per week on platforms like Twitter, Facebook & Instagram can help your law enforcement or public safety agency continuously demonstrate the importance and value of services you're providing to the community. When it comes to police and law enforcement, the terminology may be different, but the need for good marketing and public relations services is the same. "Police and law enforcement officers need to learn how to tell on each other for good and impactful things they're doing for the communities that they serve," says instructor Chris Ryan. Your...
Police Social Media – News & Information
Police Social Media News & Information The internet is one of the most widely used information and communication highways in the world. Police Social Media has an important place on that highway but needs to drive carefully and not get detracted from it's primary role of communicating with the public they serve. There are relatively few laws governing the application and use of social media that have truly kept up with technology, and fewer self-imposed standards that govern its use. Social media police communications should play a consistent role in educating and updating people living and working in their communities about some of the unsavory aspects of being online. Unfortunately, being online means we’re living and working with the criminal element. Scams, spoofs and spam are...
Police Will Get “Mobbed” Too
LOS ANGELES ( Police Social Media) -- Police and other law enforcement agencies will likely see an uptick in “flash mobs” thanks in part to Howie Mandel. Fox Television’s "Mobbed" reality special produced by Mandel, got big ratings and has been picked up on a 4-time special run. The elaborate and entertaining one-hour program featured a “mob” cast of over 1000 people participating in a surprise marriage proposal and wedding. “Mobbed” producers organized and communicated with its large cast using social media including YouTube, Facebook, Twitter and text messaging. Police departments should be prepared for increased “flash mob” activity and copycats in the coming weeks and months. It's good, clean fun but as often happens things can change quickly when people have other ideas. Law...
Police Social Media – Consulting
PHOENIX – Let’s face it — police departments are front and center in the digital age. iPhone apps, Twitter feeds, Facebook posts, YouTube videos, LinkedIn, texting, sexting.... frankly, it's a little mind-numbing. Every action a police officer performs on or off-duty can be recorded, photographed, posted and scrutinized before anyone knows what happened. The question is, who can help you and your agency navigate the wave of Police Social Media? The answer is, Chris Ryan. Mr. Ryan provides real-world Police Social Media & Police Media Relations training and consulting services to law enforcement agencies worldwide. It’s a specialty and rare in the world of public relations consulting. Chris Ryan consults with law enforcement agencies in developing internal and external communications,...
High-Tech Crime Fighting
PHOENIX -- Police with shrinking resources are increasingly using social media to their advantage. Strategically speaking, it is more efficient to prevent crime than to deal with its consequences. Social media sites like Facebook, Twitter and Google provide more opportunity to do just that. Police Social Media allows law enforcement agencies to be more informed and enhance their prevention activities. An example of such forward thinking is the “VIPER” (Visibility, Intelligence, Partnerships, Education and Resources) project of the Boca Raton Police Department. Through social media they have enhanced communication within their community by not only educating them with safety and crime prevention tips, but informing them with traffic and local crime reports. A tweeting police department is...
Scandals & Crisis: Keep Out of the Sand
LONDON -- When you think of law enforcement, police media relations are probably not the first thing that comes to mind. However when a scandal breaks, knowledge and experience in media relations is crucial to addressing the issue. “It’s important to handle the situation directly, quickly and effectively without becoming defensive or argumentative,” says Police Media Relations expert Chris Ryan. “Burying your head in the sand only works for ostridges,” he added. London Metropolitan Police learned this lesson the hard way in 2005. Their lack of adequate response to the tragic police chase of Brazilian Jean Charles de Menezes caused international outrage and disdain. Mr. de Menezes came out of a block of flats with a communal entrance that police had been watching. He was mistaken for...
Police PR & Social Media Reality Check
PHOENIX – Theory and reality check. In theory, your police department could face controversy, scandal, crisis or some other media-grabbing situation. The reality is news media inquiries, Facebook posts, YouTube videos, phones ringing, text messages and everybody demanding answers. Who will help you navigate that wave of media attention? If you don’t feel prepared for that eventuality, here’s a name to write down: Chris Ryan. Mr. Ryan provides real-time police media relations and crisis management services to law enforcement agencies worldwide. It’s a specialty and rare in the world of public relations consulting. Let’s face it—we live in an age of cell phone videos and hidden cameras. Every action a police officer performs on or off-duty can potentially be recorded, misinterpreted and...